These are the two visual concepts I have created for the brand based on community feedback. I’d like your opinions on them as to whether we should go forward with one and tweak it, or come up with something else.
I have crafted two basic branding and visual concepts based on community feedback, which stated that being relatable to new users and unique from other platforms are the priorities tied for first place. Based on this and other visual feedback in the survey results I’ve tried to develop two distinct concepts with very different moods.
We need a unified brand - period.
View the concepts here: http://rb.gy/wyddcd
Branding is important for any project. We cannot move forward effectively and professionally without a clear visual direction and guidelines.
There is no real reason to not have a brand.
- Concept 1 - sharp, minimalistic, traditional Japanese aesthetic
- Concept 2 - modern, colorful, less serious, approachable
- Scratch them both and try something else